Increase Vs. More
Scaling your damage in Path of Exile can happen through one of two modifiers: additive multipliers and multiplicative modifiers. Here's what both terms mean:

Additive: Multiple sources of additive damage are added together before damage calculation. Referred to as "increased damage" in-game
Multiplicative: These damage sources are multiplied together when damage is calculated. Referred to as "more damage" in-game
You can remember both as additive and multiplicative. Path of Exile refers to these modifiers as "increased" and "more," respectively. Increased modifiers are powerful while leveling, as you won't have many sources of multiplicative damage yet. More modifiers are much stronger in the endgame, as they will exponentially increase the damage you dish out.

Be sure you're obtaining flat sources of damage as well. Most attack builds get their base damage through weapons, and spellcasters typically get their damage through gem levels. This is why most attack builds prioritize increasing their weapon's DPS while spellcasters typically focus on increasing gem level.

There are exceptions to the rule above, notably "increased damage taken" modifiers. These are multiplicative since they multiply the damage an enemy takes.

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