Listing your home on realestate.com.au without the help of a traditional real estate agent is a smart choice for homeowners looking to save money on commission fees. Thanks to online platforms and private sale services, you can now market your property directly to buyers across Australia. But how much does it actually cost to list your home on realestate.com.au without an agent? Let’s break down the expenses, inclusions, and value of this increasingly popular approach.
More Australians are embracing the DIY property sale movement. Selling your own home gives you full control over the process, from setting the price to managing inspections and negotiations. The biggest motivator? Cost savings. By avoiding traditional agent commissions—which can range from 1.5% to 3% of your property’s sale price—you can save thousands of dollars.
However, to reach a wide pool of buyers, you still need to advertise on major real estate websites—realestate.com.au being the most visited and trusted platform in the country.
Yes, you absolutely can. Although realestate.com.au doesn’t allow private individuals to create listings directly, they do allow listings via licensed third-party providers who cater to private sellers. That’s where companies like For Sale By Home Owner come in.
For Sale By Home Owner is a licensed real estate business that enables property owners to list on realestate.com.au without hiring a traditional agent. You get exposure to Australia’s largest property audience without losing control of your sale.
The cost to list your home on realestate.com.au without an agent will depend on the provider you use and the level of marketing you want. Most packages range from $699 to $1,199 for residential sales.
Here’s a breakdown of typical inclusions at each price level:
· 30 to 90-day listing on realestate.com.au
· Access to your own dashboard to manage photos, descriptions, and updates
· Printable "For Sale" sign
· Email and phone enquiry forwarding
· Support via email or phone
This package suits homeowners looking for a simple, no-frills listing with maximum exposure.
· All features of the Basic Package
· Highlight or Feature Listing upgrade (boosts your ad's visibility in search results)
· Professional "For Sale" board
· More photo slots
· Priority support
· Optional listing on Domain.com.au and other partner sites
This package is ideal for competitive markets where standing out is essential.
Depending on your goals and timeline, you might want to add on services such as:
· Photography ($150–$300): High-quality images can attract more views and inspections.
· Floorplans ($100–$200): Help buyers understand your layout before visiting.
· Copywriting assistance ($50–$100): A well-written ad makes a stronger impression.
· Conveyancing or legal support (from $500): Ensure your sale contract meets legal standards.
While these extras increase the upfront investment, they can dramatically improve your property’s appeal.
One of the biggest advantages of selling without an agent is zero commission. For example, if you sell your home for $800,000, a traditional agent charging 2.5% would take $20,000 in commission. By selling privately, you keep that money in your pocket.
Additionally, there are no ongoing monthly fees with most private sale platforms. You pay once for the listing package, and that’s it.
Absolutely—if you're confident, well-prepared, and willing to put in the time to manage your sale. The cost to list your home on realestate.com.au without an agent is a small fraction of what you’d pay in commission to a full-service agency.
And with the guidance provided by companies like For Sale By Home Owner, you're never completely on your own. Their team supports you through the process with tips, templates, and professional advice, so you can sell successfully with confidence.
Selling your home without an agent isn’t just possible—it’s becoming the preferred route for many savvy property owners. By using a platform like For Sale By Home Owner, you can get your listing onto realestate.com.au affordably, professionally, and without paying thousands in commissions.
Whether you're downsizing, relocating, or selling an investment property, this DIY method can save you serious money while putting you in control. With a one-time payment ranging from $699 to $1,199, you can access the power of Australia’s largest real estate website and take charge of your sale.
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