As the commerce industry is getting more competitive these days, businesses must plan an effective marketing strategy to survive the competition. Luckily, the marketing world has come a long way in the last decade, giving you more options to promote your brand. One of the marketing platforms that take off is social media.

The rising popularity of social media prompts businesses of all sizes to leverage it for marketing purposes. The best part is that it works – 93% of marketers claim that social media gives their business more exposure, among other benefits. This phenomenon creates a demand for social media marketing services offered by social media marketing agencies like Virtually Social.

Despite its effectiveness, social media marketing is significantly newer than traditional marketing. That’s why many small business owners are still hesitant to make the move to digital marketing methods. If you’re one of them, let us convince you otherwise.

Here are the top 4 reasons why social media marketing is better than traditional marketing:

• Better engagement

The biggest advantage of using social media to market your brand is that it provides two-way communication. Consequently, you can leverage your social accounts to engage with customers directly and gain better insights into their preferences and needs. Plus, since your social media content marketing gets direct feedback, it’s easier to figure out which type of content works and which one doesn’t and make changes on the fly.

Many businesses even use social platforms as a medium for customer support, allowing you to address their questions and concerns in a matter of minutes. Doing so creates a better customer experience, boosting their loyalty to your brand.

• Cost-effective

Popular social media platforms like Twitter and Facebook are free for personal and business purposes. Even if you’re interested in dabbling with social media advertising, the cost is way cheaper than renting a billboard or putting an ad in the newspaper.

Social media marketing for small business works because of this low starting cost. Small business owners can focus on growing their company while still running marketing campaigns that generate sales and leads.

• Wider reach

In terms of reachability, traditional marketing primarily relies on the amount of budget you’re willing to spend. For example, ads printed on the newspaper’s front page are seen more often than those on the fifth page. The ad placement ties directly to the cost – the more strategic it is, the higher the price.

On the other hand, social media marketing allows you to determine the number of clicks you want your ads to get. Most social media advertising platforms even let you choose which country and age group you want to target based on their online behaviours.

Suppose you hire a social media management company like Virtually Social to run your small business social media. In that case, they can optimise the content marketing to boost your business website’s SEO ranking. The higher your site ranks, the more people will visit it.

• Personalised

Another thing that traditional marketing lacks is the ability to personalise content marketing. You have no idea who consumes your marketing campaign – the only thing you can control is its placement.

Social media platforms provide you with analytics, giving you better insights into your audience base. You can create retargeting campaigns and personalise them using visitors’ digital footstep on your social accounts, prompting them to execute the desired action.

For example, you can target visitors who previously checked your products with retargeting campaigns, encouraging them to purchase those products. Showing specific marketing copy aimed at visitors’ pain points helps influence their buying decisions and build meaningful relationships with your audience base.

While social media marketing offers promising outcomes, it requires consistency and time. Hiring social media management freelancers to take the role of your social media virtual assistant is one option to save you the hassle. However, finding independent contractors tends to be challenging and comes with a lot of risks (particularly if you hire them abroad).

Why not give Virtually Social a try? As an Australian-based social media management company, we offer personalised services catered to small businesses nationwide. Our social media marketing packages are designed to boost your social media engagement and increase your following at affordable prices.

Outsource your entire marketing department to us instead of settling with social media freelancers. We’ll take your social media marketing game to a whole new level.