Your SEO strategy will falter without authoritative, shareable content. However, brainstorming themes might be scary if you don't know where to start. In this article, I will discuss seven methods for maintaining an active SEO editorial calendar:

1. Keyword Research

Your keyword research should be one of your first stops. For this purpose, your keyword research should inspire an indefinite stream of fresh content for your website.

Doing keyword research might assist you in learning what your ideal customers seek. To better assist your customers at each stage of their trip, you may use the information gained from this tool to map out their path and provide content accordingly.

Furthermore, when you conduct keyword research, you will gain insight into the content currently ranking for those keywords. That will provide you an idea of the quality deemed acceptable by search engines like Google and the general tone of other sites' discussions of the same issue.

2. Audience / Personas

Developing personas from your audience's research and responses will allow you to write for their unique needs. The first step in optimizing search engine content is developing a list of subjects that each persona is interested in.

3. Replace Old Content

You've probably heard the phrase "you need evergreen content" sometimes. Evergreen material is material that will always be relevant and useful. Several years old content may be good for your site, but it may be difficult to trust on many issues.

This holds for any content, but "your money or your life" issues take precedence. These are issues that can have serious consequences for one's well-being, security financially, and other facets of one's life.

Earlier posts I made offering guidance on conducting a content assessment remain relevant: Let's start with a look at the most popular pages. These are the most popular and highly visited pages that may be found towards the top of Google's first page of search results.

Find the other pages that are getting a lot of traffic from Google's first results page. Track down the high-quality pages that are now ranking on page 2 and beyond but may be doing better if they were higher in the search results.

The next step is to identify the low-quality, irrelevant pages that are not ranking well. It's important to think about the following for each of these groups:

Suggestions for dealing with the material: Is a rework in the works? If there is duplicate content, how will you deal with it? Intent on writing a single comprehensive piece covering many related subjects? Are you planning to completely remove any content?

How to optimize the content: ensure the essentials of optimization are met for the pages you wish to promote.

4. Corporate Efforts

Initiatives almost always necessitate adding new information to the site, whether announcing a new product or service or introducing a new department within the organization. Make sure these updates and pages are designated in your SEO editorial schedule.

Aim for an 80/20 split, with 20% of your material focusing on the company and the other 80% being informative or helpful. In this way, you can rest assured that potential customers won't feel like they're being inundated with advertisements.

5. Recent Developments 

There will always be noteworthy developments, discoveries, or reports in your field to share with the world. Be aware of the current events in your field and prepare to write about the most eye-catching stories that have arisen recently.

6. Reuse Content 

A single piece of content may have a significant impact. You should consider how you may repurpose the wealth of content your organization is producing as part of your SEO strategy. Web content may be reused from various sources, including videos, webinars, training materials, ebooks, etc. Check out www.jetranks.com to build an effective link building campaign with well researched SEO content to your website. 

7. Specialized Professionals

It seems like your organization is filled with experts in their fields. Learn as much as you can about the subject matter specialists and what kinds of ideas they could have.

Specifically, we recommend consulting with your customer service team or reading support issues to get ideas for material that addresses actual concerns. Plus, you can use your clients' words when discussing their problems and frustrations.

Some of your in-house professionals may like writing guest posts for the business blog, while others may have excellent topic suggestions.

Pro Tips: 

Here are some things to keep in mind while you develop content for your SEO strategy:

Constantly aim to improve your standards. Google and your site's visitors will evaluate the information you've provided. Be sure that every page on your site represents you well. What Makes a Quality Website? is worth your time.

Have a technical or editorial review done regularly. Having a dedicated editor may greatly improve the quality of a website. You may also require a technical/expert assessment in some circumstances (such as when dealing with technical matters or YMYL websites).

Make sure your content is always optimized. Creating excellent content is the first stage, followed by optimizing that content. Learn From This: The Most Recent SEO Checklist

Make use of SEO scheduling tools to keep everything in order. You may keep track of ideas, draughts, completed pieces, and more in a simple shared spreadsheet. If you approach it in a novel way, you won't have any trouble coming up with material. Get your SEO content strategy rolling by following the seven stages mentioned in this article.