SEO (Search Engine Optimization) comes in three types; local, programmatic, and general. Depending on your website and business goals, you’ll want a specific type of SEO. This can help you target certain types of traffic. SEO works by using keywords and strategies to organically increase traffic and clicks. Today we’re going to look at what local SEO is and how it works.

Local SEO: What is it?

Local SEO is SEO that is focused on a specific location. For example, if you have a San Antonio pizza shop, you’ll want to focus on people in the San Antonio area. So you’ll use localized SEO which targets the people in this area and organically brings them to your site without them directly searching for your business.

 

If someone searches for a similar product or business, adequate local SEO will bring them straight to your web page. If you decide to invest in local SEO, you’ll want to look for San Antonio local SEO web services.

Why should I focus on local SEO?

Now that you know more about local SEO, it’s time to look at how it can help your business:

1. Local SEO is cheaper than paid ads.

2. Local SEO allows you to rank higher in search result pages.

3. You have more relevant traffic directed to your site.

4. You can use local SEO to create an online reputation.

5. You can create more trust around your business through local SEO.

6. You can work with other local businesses for link-building purposes with local SEO.

7. Finally, you can receive more exposure from local listings.

 

As you can see, there are a lot of benefits to using local SEO. You also have a higher possibility for conversion when using this type of SEO.

How can I get started?

You can look for web designers or SEO specialists who can create an SEO strategy plan for your website. They can do all the proper research and create a plan based on your business’s goals. For example, if you’re interested in marketing campaigns, they can include these and maximize your traffic. Otherwise, you can use sites like Google Analytics to start working on your site’s SEO on your own.

 

If you decide to go this route, check out Google My Business, this is a great (and free!) website that you can use to establish an online reputation in your area. So if people search for related products, your site will pop up with all your business’s information.