The rise of the customer data platform
A customer data platform (CDP) is a software application that helps organizations collect, manage, and activate customer data. A CDP is often used in conjunction with a CRM system, as it can help to provide a more complete picture of the customer. In 2023, we expect to see more organizations using CDPs to better understand their customers and create more personalized experiences.

The continued growth of artificial intelligence
Artificial intelligence (AI) is a technology that enables computers to perform tasks that would normally require human intelligence, such as understanding natural language and recognizing patterns. In recent years, AI has been used extensively by Salesforce and its customers to automate various tasks, such as lead scoring and prospecting. We expect AI to continue to grow in popularity in 2023, as more organizations look to automate their sales and marketing processes.

The rise of conversational artificial intelligence
Conversational artificial intelligence (CAI) is a type of AI that enables humans to interact with computers using natural language. CAI is often used in chatbots and virtual assistants, which are becoming increasingly popular among businesses and consumers alike. In 2023, we expect to see more businesses using CAI to create more engaging and humanlike interactions with their customers.

The growth of omnichannel marketing
Omnichannel marketing is an approach that uses multiple channels (such as email, social media, and SMS) to reach customers on their preferred platforms. In recent years, omnichannel marketing has become increasingly popular among businesses of all sizes as it helps to create a more seamless customer experience. We expect this trend to continue in 2023, as more businesses look for ways to better connect with their customers.

The rise of account-based marketing
Account-based marketing (ABM) is a strategy that focuses on creating customized campaigns for specific accounts or groups of accounts. ABM has become increasingly popular in recent years as it helps businesses to be more targeted and efficient with their marketing efforts. In 2023, we expect ABM to continue to grow in popularity as more businesses look for ways to better target their ideal customers.

The growth of predictive analytics
Predictive analytics is a type of AI that analyzes historical data to make predictions about future events. Predictive analytics can be used for a variety of purposes, such as identifying sales opportunities and detecting fraud. In 2023, we expect predictive analytics to continue to grow in popularity as more businesses look for ways to better understand their customers and prospects.

Also, check out Top Salesforce Trends 
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