Analysis of economy and industry

The car business started with Henry Ford’s generation of the Model T in the middle of the 1900s. With the making of the mechanical production system, cars have become less expensive and snappier to create, along these lines making them reasonable for some individuals. There were initially 500 car makers. By 1908, there were just 200; and in 1917 just 23 remained. This immeasurable decrease was because of a lot of combinations within the industry. 

Nowadays, the main competitors in the industry are Ford, Daimler Chrysler, General Motors, Honda, Toyota, and Volkswagen. That is why, Ford has to compete with them, these companies forcefully improve and advertise their items. Additionally, the car business has high entry barriers, which implies that organizations would preferably continue contending with Ford than close their business, as a result of the high expenses and ventures. Such a condition applies a solid power of rivalry against Ford. Furthermore, Ford must go up against a moderate number of firms, particularly a couple of huge ones like General Motors.

As the vehicle industry provides premium products and services, economic prosperity assumes an imperative part in deciding the interest of a vehicle.  Within the monetary success, since there is a huge increment in purchasing power in individuals, they more often will spend some money on the new vehicle. That is why, they launch a new advertising campaign during this economic stage. According to plagiarismcheck in any case, when there is going on retreat it will bring about a high unemployment rate in the economy. Individuals will begin to spend less on premium products, for example, cars or houses. In this stage, individuals just will buy the product that is essential or might purchase a second-hand car as it were. Consequently, Vehicle companies typically create fewer cars due to certain economic factors. In the meantime, rising petrol costs make it more costly for a client to drive petrol fuelled auto. This reason may urgent customers slanted to change their vehicles which work utilizing diesel.

SWOT - analysis

Strength:

1. Ford is one of the oldest car manufacturers, which has represented considerable authority in expansive scale management in the assembling of cars. Furthermore, the production of Ford Cars has been finished by highly efficient engineering way, which is made by moving mechanical production systems. Currently, Ford remains the second-biggest automaker in the United States and Fourth Largest on the planet. This definition clarifies the piece of the overall industry of Ford everywhere throughout the world. It has an exceptionally solid brand name and that is the reason that makes it the greatest producer of automakers in Europe. 
2. Ford has a wide range of cars to satisfy the needs of different segments. The company utilizes virtual mechanical production systems in their models through which they could reuse the same extra in their differentiated model of autos.  This empowers Ford to reduce the cost of production of new extras and rival market costs. Ford gives the customer a wide range of assortment. Ford additionally underpins hustling groups which incorporate NASCAR, Formula One, and others. 
3. Ford's employees are qualified and talented workers in every one of its capacities. They have 160,000 employees globally. Ford will keep up the great connection with the representatives by offering better workplace and focused wages. The company is more worried about the workplace and security parts of the representatives.
4. Ford is one of the well-known transport companies which is granting online client confirmation of vehicles through its site. In online the buyer is submitted to modify the motor, shading, and design. 
5. The innovative strategy is an extremely fundamental part of any association, which has played in the accomplishment of an organization at last.  Ford Motors has contributed a lot of investments in Research and Development and it is currently one of the most astounding financial specialists in innovative work.

Weaknesses:

6. The cost structure of Ford is higher than others within the, because of its high-cost policy for its qualified employees.
7. Unfortunately, Ford doesn't concentrate and invest a lot of money in its design. However, these days it is a critical issue in the industry.
8. The company has lost a portion of its market share in recent years and there are no actions to improve this situation. Furthermore, Ford produces standard cars that aren't capable of competing with the modern automobile market.

Opportunities:

9. The present Ford vehicle organization is delivering the autos with low mileage. Portage has an extraordinary chance to create fuel-effective autos and business vehicles.  For instance, Ford car organization delivered vehicles that keep running on various types of energy outside petrol and diesel though autos can keep running on renewable energies like sun-based force and bio power.
10. Ford had one more decision in fulfilling the autos and business transports built up on electric motors.  On the off chance that the vehicles are built up in view of power motors the clients will cluster more fascination in buying the vehicles, the truth of the matter is the vehicle support charge will be low when the auto is kept running on power.
11. Forde owns the business sector conditions in India and China nations in light of the fact that both nations have extensive land zones and groups.  The vast majority of the general population in these two nations are more pulled in to have a four-wheeler for their family. That is the reality of passage holiday is the most recognized vehicle in these two markets.

Threats:

12. Some of the countries have found a way to address air quality concerns. For example, Taiwan and Korea have effectively received principles for fuel vehicles and European-based gauges for diesel vehicles. China as of now has embraced discharge directions for vast urban communities in light of European Stage V emanations principles.
13. The increase in the prices of raw materials directly influences the final price of the car, which would be higher and consumers may shift to another brand.
14. There are many competitors in the auto industry that offer low cost products. That is why, Ford lost its market share, especially in Asia and Africa. Moreover, the company faces a decline in sales due to the economic crises and geopolitical events in Europe.

In conclusion, Ford’s cars are costly and accessible for the premium segment. Additionally, it has been accomplishing a useful strategy in creating environment-accommodating vehicles. That is why, they should focus on modern trends in order to win their market share back.