Blog Information

• Posted By : Mathew jacksen
• Posted On : Jul 04, 2025
• Views : 7
• Category : General
• Description : When Zayrah Beauty, a mid-sized skincare brand, struggled to gain traction on Amazon, they had already tried multiple marketing freelancers and small agencies. Poor optimization, inconsistent account management, and ineffective ad campaigns had stalled their growth for over a ye

Overview

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  Case Study: How One Brand Transformed Their Amazon Sales with SpectrumBPO

  ar. That changed the moment they hired SpectrumBPO – an Amazon Seller Central Agency based in Richardson with a proven track record of scaling ecommerce businesses.That’s when they discovered SpectrumBPO, a trusted  ecommerce agency with a specialized team focused on Amazon growth.

  The Challenge: A Plateaued Seller Central Account

  Despite offering high-quality products, Zayrah Beauty’s Amazon Seller Central account was poorly optimized. They lacked a coherent strategy, had incomplete listings, underperforming PPC campaigns, and no real insights into competitor movement.

  Their core issues included:

  • Low organic rankings and poor product visibility
  • Disorganized backend operations in Seller Central
  • Inefficient keyword usage and listing optimization
  • Disjointed PPC efforts without ROI tracking

  The Solution: Full-Spectrum Optimization with Expert-Led Execution

  After onboarding, SpectrumBPO’s team performed a complete audit of Zayrah’s account. Their in-house amazon seller central expert worked closely with the brand to realign all facets of their operations.

  Key Actions Taken:

  • Listing Optimization: Each product listing was rewritten by experienced Amazon SEO writers, aligned with high-converting keywords and supported by A+ content.
  • Account Health Management: The Seller Central account was cleaned up, with suppressed listings fixed, stranded inventory resolved, and performance metrics brought within Amazon’s optimal thresholds.
  • PPC Revamp: A dedicated PPC specialist at SpectrumBPO restructured their advertising campaigns using data-driven strategies, significantly reducing ACoS while boosting sales.
  • Inventory & Forecasting Support: The operations team implemented restock alerts and built custom inventory forecasting models, ensuring they never ran out of stock again.

  The Results: From $20K/Month to $85K/Month in 90 Days

  Within three months, Zayrah Beauty saw a 325% increase in monthly revenue. Their hero product hit page one for multiple high-traffic keywords, and PPC campaigns started driving profitable conversions. The clean Seller Central dashboard now gave them full control and clarity over their store.

  Highlights:

  • 4X organic traffic boost from optimized listings
  • ACoS dropped from 41% to 22%
  • 2 new product lines successfully launched and ranked within 45 days
  • Automated backend operations improved daily workflow

  Why Brands Trust SpectrumBPO

  With 400+ in-house ecommerce experts in their Richardson office, SpectrumBPO brings unmatched experience to the table. They don’t offer cookie-cutter solutions. Instead, they dive deep into each seller’s needs—whether it’s optimizing backend operations, scaling ad campaigns, or launching new products.

  From startups to established Amazon sellers, SpectrumBPO serves as a long-term growth partner—helping businesses not just compete but dominate.

  If you’re ready to transform your Amazon business and finally take control of your Seller Central account, hire the team that helped Zayrah Beauty scale fast, smart, and sustainably—SpectrumBPO.

  Start your journey with the experts who know how to win.

   

  Usefull resources :
  FBA Niche