Many things are important for a company to survive, it needs visionary leadership, it needs exceptional service, and many more. If anyone wants to promote his company in a better way, then if the promotion is done through a story, which is demonstrated through a video has a greater impact. A great story can communicate a brand in lesser time, and people get impressed by the brand. Marketing done by videos is measurable and also memorable, and it is a content strategy of marketing. Videos can be used to explain complex things, to share stories about customers, and to inspire marketing related activities. Online video marketing is a part of digital marketing strategy and it is a rich visual mean which has many benefits.
Here are the benefits of using promotional videos for companies, such as, it grows revenue of the company. It is seen that companies, who use video marketing strategy, increase their revenue faster than others. Marketing videos influence buying decisions of the buyers, it is studied that after watching a promotional video, more buyers decide to purchase the product. When people think of buying something, for making research, they use different methods, such as use of search engines, visiting company’s official website, checking for reviews, and watching videos. Out of these methods, videos are much better than other methods, because it has better chance to convince the consumers.
Marketing agencies can help companies to make marketing agency video to promote the brand. Videos can improve website’s ranking on search engine results pages. The time for which a visitor spends time on company’s page is called dwell time and a video is an effective way to increase dwell time. Video marketing increases traffic, and it also increases conversions. Videos are more preferred over text messages to learn about the product and therefore, video marketing is more impactful. Videos can also be added to emails for promotion and as per studies, it has more impact than texts. As per studies, social videos are shared more number of times than text and images.
