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Nike released its Nike Air Zoom SuperRep ($165) in early January. Part Spice Girls platform-part oversized sneaker, the shoe has been designed with impact protection in mind (for all those burpees and mountain climbers), as well as being movement-responsive thanks to a unique cushioning system. "Purity, not minimalism, is the way they describe their aesthetic. Which is fair considering the workmanship that goes into the silk fringing and the chenille knitting and the extensive pleating we saw here.
Paige foresees lookalikes at all price points emerge in this year. "You may have seen the Mavis boot on the likes of Rosie Huntington-Whitely, and this cult item is sure to inspire footwear collections throughout the year," she says. Worsfold says FTSY hopes to integrate with Shopify, a boutique-brand e-commerce platform, and cites Margaux, the fit-focused direct-to-consumer footwear brand known for its ballet flats, as a prospective customer. Meanwhile, Koio, a New York-based sneaker company, is currently beta testing FTSY technology in its Nolita boutique.
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