Franchising is a business model in which an individual or group (franchisee) is granted the right to operate a business using the name, brand, and system of another company (franchisor) in exchange for a fee and ongoing royalties. Some advantages of...plusFranchising is a business model in which an individual or group (franchisee) is granted the right to operate a business using the name, brand, and system of another company (franchisor) in exchange for a fee and ongoing royalties. Some advantages of franchising include:
Established brand recognition: Franchisees benefit from the established brand recognition of the franchisor, which can lead to increased sales and customer loyalty.
Proven business model: Franchisees have access to a proven business model that has been tested and refined over time, reducing the risk of failure.
Training and support: Franchisees receive training and ongoing support from the franchisor, including assistance with site selection, marketing, and operations.
Economies of scale: Franchisees can take advantage of economies of scale, such as bulk purchasing power and shared advertising costs, which can lower their operating costs and increase profitability.
Access to financing: Franchisees may have an easier time obtaining... Moins