Businesses in Dubai are trying to stand out, especially with their signs, as the city keeps changing.

Dubai’s changing skyline shows how smart it is at business and how good it is at making things look good.

As the playing field for all businesses becomes more leveled, more and more entrepreneurs are turning to novel methods of differentiation.

Choose who you want to see your signage and write copy accordingly. What you want to showcase should be determined by who will be viewing it. Whether you are using still photos or moving video, the message needs to be engaging enough for your intended aud...