Have you ever wondered if there's a better way to source your digital marketing services? When hiring a digital marketer, especially one that offers SEO, it's important to get someone that has a background— someone that can offer you real results. The reason being is that for most businesses, the hefty investment in marketing needs to pay off. If it doesn't, you're putting out money that could be spent doing other things—one of them is paying for digital marketing services that actually work.

There are so many SEO agencies out there, and it can feel quite overwhelming. You may wonder what one has to offer that the other doesn't and why you should work with one agency versus someone else. How do you find the best consultant for your needs? Are there any red flags to look for to deter you from an agency? Let's take a look at the best hiring practices for your SEO consultant.

Recommendations

Have you been recommended to an agency by somebody you know? Some of the best resources come from word of mouth. Though, you shouldn't solely base your decision on other people's experiences. One person may have a great relationship with their SEO expert, and others find that the agent is condescending and doesn't deliver results.

Reviews

You can always look at reviews online too. Though, word of caution about reviews. They aren’t always what they seem. Think, how often do you leave positive reviews? Are you more inclined to leave a salty review? Take reviews with a grain of salt. While they can give you a window into what to expect, they should only account for a small percentage of why you choose an agency. 

Hyper Focused On Conversion Rates

If your potential marketer isn’t focused on improving your conversion rates, you should walk away now. Leads and conversions are a must. It’s likely why you are going to be a digital marketer in the first place. Ask for case studies on how they have improved their past and current clients’ conversion rates and what type of strategies they use. It’s okay to not fully understand the process, but it’s good to know they have one.

Ask For Case Studies

Questioning how to find a good SEO consultant is extremely common. After all, you don’t want an SEO person who has no idea what they are doing. These people can make outlandish promises that at first seem very enticing but never deliver. Or, you could find an SEO person that is just starting out that has absolutely zero clues about what they are doing. Minimize your disappointment with SEO and choose a good consultant that will go to work for you.