Swiss watches have long been a symbol of quality, prestige and accuracy. However, their popularity has led to the emergence of many replicas, which are often difficult to distinguish from the originals. Purchasing a fake instead of an authentic product can be a disappointment, especially considering the money spent. In this article, we will look at the key aspects that will help you recognise a genuine Swiss watch and avoid a fake. More on how to spot a genuine Swiss watch here:
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Labelling and documentation
The first thing to look out for is the Swiss Made marking. It is located on the dial or case back. This mark confirms that the watch meets strict standards: at least 60 per cent of the parts are made in Switzerland, and assembly and testing were also carried out there. Replicas often have errors in the writing or positioning of the markings.
A genuine Swiss watch is always accompanied by documents. The certificate of authenticity, warranty card and product passport contain information about the model, serial number and movement characteristics. If the seller cannot provide these documents, there is a risk of buying a fake.
Build quality and materials
Swiss watches are famous for their perfect assembly and use of high quality materials. The case of the original is usually made of stainless steel, titanium or gold, and the glass is made of sapphire, which is resistant to scratches. The engraving on the case back or on the buckle is precise and accurate, which is not the case with replicas.
The movement is the heart of the watch. Original models use Swiss movements, such as ETA or Sellita, which ensure accuracy and durability. Replicas are often fitted with low-quality movements, causing the watch to lose accuracy and break down more quickly.
Checking with an authorised dealer
One of the most reliable ways to verify the authenticity of a watch is to buy it from an authorised dealer or a branded boutique. These sellers guarantee quality and provide all the necessary documentation. Buying online is possible, but it is important to choose trusted sites and avoid offers with suspiciously low prices. Official shops also provide service, which is an additional confirmation of the authenticity of the watch. Replicas, on the contrary, often cannot be repaired due to the use of low-quality materials.
Conclusion
You can distinguish genuine Swiss watches from replicas if you pay attention to the markings, quality of materials, mechanism and reputation of the seller. A real watch is not only a beautiful accessory, but also a symbol of reliability and prestige. Choose wisely so that your purchase is an investment in style and quality that will last for years to come.
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