The London Eye isn’t just a stunning landmark—it’s the gateway to a vibrant slice of London packed with adventure, culture, and flavor. Whether you’re snapping selfies with Big Ben in the background or savoring a riverside moment, this iconic wheel anchors a day full of memories. Here’s a unique guide to 10 must-do London eye activities that’ll make your visit truly unforgettable, crafted with tourists in mind.

1. Glide Above London on the London Eye

Start with the star attraction: a 30-minute ride on the London Eye, soaring 135 meters for jaw-dropping views of the Shard, Westminster, and beyond. On a clear day, you might spot landmarks up to 25 miles away! Sunset rides paint the city gold, while a champagne experience adds sparkle for special occasions. Tip: Book fast-track tickets online to dodge lines—early mornings or late afternoons are quieter. Cost: ~£30-£45/adult. Accessibility: Fully wheelchair-accessible pods.

2. Meander Along the South Bank

Post-ride, dive into the South Bank’s lively vibe. This Thames-side promenade hums with buskers strumming guitars, jugglers tossing pins, and stalls wafting scents of sizzling street food. Snap photos of the river glinting against colorful graffiti walls. It’s a perfect, low-key way to soak up London’s pulse. Tip: Pop by the used book stalls under Waterloo Bridge for quirky finds. Distance: ~10-minute stroll from the Eye. Cost: Free.

3. Embark on a Thames River Cruise

Hop aboard a river cruise from the pier beside the London Eye for a fresh perspective. These 30- to 60-minute rides float past Tower Bridge, St. Paul’s, and the Globe Theatre, with guides tossing in fun facts about London’s history. It’s relaxing yet packed with sights. Tip: Grab combo tickets with the London Eye for deals, and bring a light jacket for the breeze. Cost: ~£15-£20/adult. Accessibility: Most boats have ramps; check operators like City Cruises. You can explore Romantic Thames Cruise for Two with Bubbly and Canapes

4. Marvel at SEA LIFE London Aquarium

A two-minute walk from the Eye, the SEA LIFE London Aquarium plunges you into an underwater world. Wander through a glass tunnel as sharks glide overhead, giggle at playful penguins, and spot glowing jellyfish. Interactive touch pools thrill kids and adults alike. Tip: Pre-book tickets to save time, and visit midweek to avoid school groups. Cost: ~£25-£35/adult. Great for: Families or marine lovers. Accessibility: Mostly accessible; some areas have steps.

5. Get Spooked at the London Dungeon

Crave a thrill? The London Dungeon, a five-minute walk away, delivers chills with live actors, eerie sets, and heart-pumping rides. Relive tales of Jack the Ripper, Sweeney Todd, and plague-ridden London through immersive storytelling. It’s spooky but fun! Tip: Best for ages 12+; book online for discounts or combo deals with the Eye. Cost: ~£25-£30/adult. Duration: ~90 minutes. Accessibility: Limited due to uneven floors; check ahead.

6. Savor a Riverside Meal

Refuel at one of the South Bank’s eateries with Thames views. Try Wahaca for zesty Mexican tacos, Skylon for upscale British dishes, or Giraffe for family-friendly global bites. For a quick treat, grab fish and chips from a stall and eat by the river. Tip: Book tables at popular spots like Las Iguanas for dinner, especially on weekends. Cost: £10-£30/person, depending on venue. Vibe: Casual to fancy options abound.

7. Snap Pics at Westminster

Take a 10-minute walk across Westminster Bridge to capture iconic shots of Big Ben (actually the Elizabeth Tower!), the Houses of Parliament, and Westminster Abbey’s gothic spires. The area buzzes with history—perfect for a quick photo op or a deeper dive if you join a guided tour. Tip: Hit it during golden hour (late afternoon) for dreamy light. Cost: Free to walk; tours ~£20-£30. Accessibility: Paved paths, good for all.

8. Unwind at Jubilee Gardens

Need a breather? Jubilee Gardens, a lush park beside the London Eye, is ideal for a pause. Spread out on the grass, watch kids play, or admire the Eye’s silhouette. It’s a great spot for a picnic or just soaking up the scene. Tip: Check for free events like summer festivals, and bring a blanket for comfort. Cost: Free. Duration: 20-60 minutes. Accessibility: Flat, open space, stroller-friendly.

Also read Top Ten London Adventures for Every Traveler

9. Catch a Cultural Gem at Southbank Centre

A five-minute stroll leads to Southbank Centre, a hub for art and performance. Browse free exhibitions, catch a jazz gig, or sip coffee at the rooftop garden with killer views. From poetry slams to dance shows, there’s always something inspiring. Tip: Visit the website for event listings—many are free or low-cost. Cost: Free-£50, depending on shows. Great for: Culture buffs. Accessibility: Fully equipped with lifts.

10. Taste Your Way Through Borough Market

Cap your day at Borough Market, a 15-minute walk or quick Tube ride (London Bridge station). This foodie paradise overflows with artisan cheeses, fresh oysters, and global dishes like Ethiopian stews or Turkish wraps. Grab unique gifts like truffle oil or handmade fudge. Tip: Go early (before noon) to beat crowds, and carry cash for smaller stalls. Cost: ~£5-£15/meal. Accessibility: Mostly flat; can get crowded.

Wrap-Up: Your Perfect London Eye Day

From sky-high views to riverside feasts, these 10 activities weave together the best of the London Eye’s surroundings for a day that’s equal parts thrilling and chill. Mix and match based on your vibe—families might love the aquarium, while couples can linger over dinner with a view. Pro move: Plan ahead with online bookings with SIGHTSEEINGO for the Eye, cruises, and attractions to save time and cash. Ready to make it happen? Hit the South Bank and let London’s magic unfold!