• Followers

Most marketers assume that the critical factor about followers is how many you have. However, as much as that is true, it’s important to have high follower engagement, especially if you want to increase your reach. Having a good relationship with your followers will allow them to trust you and be more likely to engage in your services.

• Follower growth

How many followers you gain on your social media platforms is important. If you see consistent growth over several months, it shows that you are doing the right kind of marketing for your brand. It is also important to monitor your follower growth. You can do this by creating a spreadsheet that you update monthly.

• Social media mentions

Mentions are a valuable way of measuring brand awareness. The more you are mentioned, the more you gain followers, and your brand is known.

When you closely track your mentions, you will identify how your followers engage with your content, the best days to share on your page and whether your users like your product or services.

• Impressions and reach

Reach refers to the unique social media users who have viewed your content. It shows how viral your content has gone. Impressions show the number of times a post shows up in a social media user’s timeline. Impressions give you insight into the number of people who view your posts even if they didn't react to them by clicking, commenting, or engaging with that post in any other way.

• Engagement

Engagement is how you and your followers interact. Engagement allows you to view how your efforts and product resonates with your followers. Engagement metrics include:

• Likes, comments, retweets and shares
• Post engagement rates
• Account mentions
• Click-through rates

• Top influencers

Influencers can assist you in expanding your audience and increasing your sales significantly. Get your brand top influencers who will help create brand awareness online.

If you need help analysing and tracking your social media platform metrics, talk to the social media gurus at Anchor Digital. Visit our website or contact us to find out how we can help you achieve your social media goals.