Starting your own podcast doesn’t take much of a financial investment, and there are plenty of inexpensive and free methods you can use to promote your podcast. In fact, one of the easiest ways to get a podcast in front of a large audience quickly is to have the podcast listed in a directory.

A podcast directory is a collection of links that lead to various podcasts. The directory may be organized by genre or topic, location, language and other criteria that can help listeners find what they’re looking for. Although being listed in podcast directories doesn’t necessarily mean you’ll gain new subscribers, it can certainly help your podcast gain exposure.

Finding Directories

You can find podcast directories all over the web. Some are maintained by individuals who are simply fans of podcasting in general. Others may be compiled and maintained by corporate interests that only promote their specific podcasts.

In the latter case, you will likely only be able to gain inclusion by being a part of a company’s roster of carried podcasts. In the former, most podcasts will be considered as long as they meet the criteria as determined by the directory owner.

Submitting Your Podcast

The submission process may be as simple as sending an email or filling out a form. Generally, you will need to provide a bit of personal information about yourself, your podcast and any organization you represent. You may also need to provide snippets of your podcast for review before inclusion. To host your podcast online, visit this website.

Other Ways to Get Listed

Another way to potentially get listed in a podcast directory is to bring on an established podcaster to host your podcast. Since this person is already established and likely has their own show listed in directories, you may be able to gain some clout in the community by having the established individual host your podcast.

In some cases, this may even open doors to being considered for corporate sponsorship or inclusion within corporate podcast directories. At the very least, it can serve as a good networking opportunity to spread the word about your show.

Read a similar article about embedding a podcast player here at this page.