Mushroom powder is vegetarian and vegan-friendly.

Now more than ever, your customers have dietary restrictions to consider and uphold. “As [many] as 6% of U.S. consumers say they are vegan — a 5x (500%) increase compared to just 1% in 2014,” shares Buy shrooms online PlantProteins.co. That same source found that “U.S. retail sales of plant-based foods have increased 11% from 2018 to 2019.”

Simply put, the vegan or plant-based dietary movement is at large, and grocers who are not constantly expanding options for this growing demographic are missing a significant sales opportunity.

Meatless eaters want nutritious options that target what their plant-based diets may be missing, and mushroom powder is a vegetarian and vegan-friendly add-on to any product. Fresh High Vitamin D mushrooms also check this box, and sneak important vitamins into those plant-based diets.

Add Vitamin D Products to Your Shelves

With growing trends pushing towards healthier options, High Vitamin D products may very well be your secret weapon for attracting more health-conscious customers. Drive more traffic and sales storewide by stocking Monterey Mushrooms High Vitamin D mushrooms and vitamin D-fortified products.

Our rich vitamin D-laden fungi are available to retailers nationwide, in 8-ounce and 16-ounce packages of sliced Whites, sliced Baby Bellas and whole Portabella caps.

For brands (and consumers!) who associate their products with a healthy lifestyle, we have a secret way to enhance your nutrition panels: mushroom powder.

Mushroom powder is a vegan-friendly source of important nutrients and a convenient way to add a natural boost of goodness to many products— all without compromising flavor.

Here are three reasons to add a bit of mushroom powder to your top-selling products—and how to explain those benefits to consumers directly.





Mushroom powder contains important vitamins.

While some shake powders contain vitamins, many are focused on protein. Mushroom powder, however, can contain nutritious vitamins the body needs.

For instance, mushrooms contain five of the eight essential B vitamins such as riboflavin (B2), folate (B9), thiamine (B1), pantothenic acid (B5) and niacin (B3). (White and brown mushrooms see significant levels of B2, B3 and B5, especially).

Why is this important? The body isn’t able to produce essential B vitamins on its own in quantities great enough to be beneficial, so the only way we get them is through dietary choices.

These B vitamins help form red blood cells, which carry oxygen and remove carbon dioxide, and also allow the body to turn food into energy. A number of B vitamins are important for a healthy brain too. Learn more about the roles of individual B vitamins here.

In addition to B vitamins, mushrooms can contain vitamin D if grown under the right circumstances.

Unlike other fruits and vegetables, the penetrable tissue of mushrooms responds to light similar to the way people do: by increasing vitamin D content when exposed to sunlight.

Mushrooms grown under sunlight, or exposed to specially devised ultraviolet lights, provide a powerful boost of the sunshine vitamin when eaten— even in the form of powder (but ONLY if the powder was made from High Vitamin D mushrooms). Learn more about how mushrooms become high in vitamin D here.

Vitamin D can help to improve bone Buy shrooms online health, boost the immune system, and possibly decrease the chance of developing certain cancers and other ailments. Consumers can learn more in our article, “4 Big Reasons to Add Vitamin D to Your Diet this Year,” to discover the astonishing benefits of this essential vitamin. For more information about how regular mushrooms become High Vitamin D mushroom powder, check out this resource.