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Various factors that have boosted the growth of the data analytics market include the increasing need to gain better insights into business planning and emerging trends. This better understanding of social media analytics is expected to offer immense opportunities for the expansion of the market. This expansion mostly takes place during the forecasted period of 2020 to 2027. It also approximately includes awareness amongst the customers and their increasing disposable incomes which has led to the dominance of the market during the forecasted period.
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