When it comes to your Amazon FBA business, you probably already know that advertising is important, but how do you know that your efforts are generating a return? Perhaps you can see an increase in sales after placing ads, but is there a way to see exactly how much your advertising efforts have affected your sales?

To figure this out, you want to calculate your return on advertising spend (ROAS). Your ROAS is the amount of money in sales each advertising dollar generates. It can be calculated by taking your revenue and dividing it by your advertising spending.

If you’re not happy with the result, below are some tips to help you increase your Amazon FBA business’ ROAS:

Optimize Your Ads

You may be surprised to learn that you can often improve your ROAS through Amazon ad optimization. Optimizing your ads generally means taking steps to ensure they are placed where the right people will see them and that they contain the right content to generate clicks.

Amazon ad optimization also relies on using the right keywords and phrasing. Think about what people are searching for when looking for products you’re selling. Use this language in your advertising to direct more people to your Amazon FBA store. Find the best Amazon Ad optimization software by visiting this website.

Expensive Isn’t Always Best

Some people think that spending more money on expensive ad placement is the answer, but this isn’t always true. If you’re bidding on paid advertising and a keyword is very competitive, you might be able to generate the same result by researching an alternative keyword that is searched similarly.

Spending a lot on advertising doesn’t guarantee results. Gunning for the most expensive placements often means you’re just spending more money to get thrown into the heap with other businesses that are willing to spend the same cash.

Work With a Marketer

You may know a lot about advertising your business, but even if you have experience, it may be better to offload your advertising to a marketing company. Your marketer can take care of all of the technical stuff, calculate your ROAS and help you find ways to get more for your money each quarter.

Read a similar article about Amazon FBA webinar here at this page.