Our business has been in existence for a lot of years. The Barbour International company, which was established before many years, specializes in producing lifestyle apparel and motorcycle clothing.

Our Barbour clothing can still be seen as a premium brand that is affordable to the average customer because of its heritage, distinguished background, and legendary reputation.

The Initiative

The variety of Barbour goods is at its widest point in history. Women’s, and children's apparel are all made with quality as their first priority.

Despite lately working with famous people and appealing to a younger audience, the Barbour brand is still immediately recognisable, and the garments it makes today have many similarities to those it manufactured many years ago.

This feature sets Barbour apart as a luxury brand. It is not regarded as being disposable. It is not seen as fast fashion. It is recognised for creating works that are investments and endure a lifetime.

The Value at Risk

The price point is one of the most important variables in deciding whether a brand is seen as premium. Barbour is more expensive than fast fashion but less pricey than other high-end competitors.

Its waxed coats start at about £250 and increase in price from there. Costs for boots can reach £170 and shirts reach £70. Even though the price point is higher than most high-street labels, consumers are paying for the brand's quality and tradition, giving it a luxury status that is yet affordable.

Barbour's future-proofing

Barbour is conscious that in order to continue to be successful, it must meet the needs of new customers. In order to fill this void, it has created a number of alliances and services that help it keep its reputation as a luxury brand.

Re-Loved jackets built from the leftover bits of their pattern-making materials have been produced by the company in collaboration with well-known individuals and design firms. Recently, Barbour was recognised for its sustainability, and fashion-focused customers.