There was even an interactive component. In that exact same California desert, an agent was handing out business cards. On the cards were telephone numbers, and when"Fortnite" fans called, they heard a strange noise. Messages from the audio file's metadata revealed the coordinates of this past"Fortnite" llama buy fortnite items pc, based on Reddit.

Participants were flocking to those places to find out if there weren't any clues or hints about the fifth season of"Fortnite," that premiered in July 2018. That's because each season of"Fortnite" is vastly different and it's kept top secret before its launch date. There are new themes, new sites to explore, new character skins and there are fresh weekly challenges.

This time, Epic Games, which publishes"Fortnite," decided to tease the new gaming world by putting these attributes into the real world.It's a viral marketing method called an alternate reality game or ARG. (Not to be confused with virtual reality, in which you are immersed in a computer-generated planet, or augmented reality, where perceptible images are projected on top of real-world video.)

ARGs of prominent franchises produce an immersive and enormous scavenger hunt for lovers. Those jars supplied clues that brought gamers to a website called"I love bees" The site sent players to search for clues across the nation to solve the website's puzzles. Once those were solved, the site told the origin story of the game's antagonists leading to the game's launch. This ARG reached nearly 3 million gamers helped push sales for the game to $125 million on its first day.

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