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Ecommerce Basics Trends to Watch Out For
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Here are five Ecommerce Basics trends to watch out for in the coming year:
1. Increased focus on mobile commerce
As more and more consumers use their smartphones and tablets to shop online, businesses are placing a greater emphasis on mobile commerce. This Ecommerce Basics means optimizing their website for mobile devices and offering features such as mobile payments and in-app purchases.
2. Personalization
Personalization is becoming increasingly important in Ecommerce Basics. Consumers expect a customized shopping experience, and businesses are using data such as purchase history and browsing behavior to personalize the shopping experience.
3. Social commerce
Social media is playing a bigger role in Ecommerce Basics, with businesses using platforms such as Facebook, Instagram, and Snapchat to drive sales. Social commerce includes features such as buy buttons and social login, and it allows businesses to capitalize on the popularity of social media.
4. Augmented reality
Augmented reality is starting to make its way into Ecommerce Basics, with businesses using AR to give consumers a realistic preview of products. For example, IKEA has an app that allows users to see how furniture would look in their home before they buy it.
5. Voice commerce
Voice-activated assistants such as Amazon Alexa and Google Home are becoming more popular, and businesses are starting to capitalize on this trend. Voice commerce allows consumers to shop hands-free and is convenient for tasks such as reordering products and checking prices.
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